Craig Goodliffe

Before working remotely with Cyberbacker, I worked in a call center in the Philippines. The jobs available at the centers were hours away from where I lived. I could only see my children on the weekends and had no work/life balance. I missed birthdays, holidays, and many memorable “firsts” with my children. But I learned a lot from working in the call center too, these learnings will be cherished forever.

When I began working as a cyberbacker for Cyberbacker, I quickly realized that their structure that promoted a “rapid counterbalance” work-life fed organizational success and the success of their people.

In August 2018, I was promoted to Director of Operations for Cyberbacker. In May 2019, I became President of the company. I credit my persistence, the ability to surround myself with great people, and the equal and diverse makeup of the company for my rise to the top leadership position.

Craig Goodliffe


To empower growth-minded, emerging business owners with world-class, economical leverage to fulfill their greatest purpose


To become the largest online service company in the world.

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