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Cyberbacker Focuses On a Human-Centric Approach to Managing its People

Cyberbacker Focuses On a Human-Centric Approach to Managing its People


A human-centric approach to managing people is essential to any individual who wants to thrive in today’s fast-paced and ever-changing business environment. Cyberbacker’s rising popularity in recent years and offering businesses and entrepreneurs a range of services have proven to help streamline operations and improve their productivity. As some companies adapt to today’s modernization, they primarily focus on technology and automation, but Cyberbacker is already a step ahead. With Craig Goodliffe as the CEO and leader that he is, Cyberbacker is growing with the trend towards a more human-centric approach, which definitely made Cyberbacker a company that focuses on managing and taking good care of its people who make Cyberbacker successful. 


“To make an employee feel comfortable and ensure that they are feeling valued as an individual, an employer must care about their employees’ emotions.” – Craig Goodliffe, from an article for


One of the key benefits of Cyberbacker’s human-centric approach is that it has helped create a loyal and motivated workforce. The company invested in the development and well-being of its cyberbackers. It has fostered a culture of trust and respect, which has led to lower staff turnover rates and higher levels of job satisfaction. This, in turn, has had a positive impact on the quality of the services that Cyberbacker provides, as well as on the company’s reputation in the industry. “Once a leader begins to think of their employees as people first, they will understand that it is essential to accommodate this range of emotions that their staff may be experiencing,” Craig shares.


Cyberbacker operates in a highly competitive industry, providing virtual support services to clients worldwide. Despite the pressure to automate as many tasks as possible, Cyberbacker has always recognized the importance of its human workforce and has prioritized creating a supportive and empowering environment for its cyberbackers. This approach has paid off in several ways, both for the company itself and the people who work there. It has nurtured a diverse range of talents and skills, enabling it to offer a wider range of services to its clients. It has also helped create a more flexible and adaptable workforce, which can better respond to changing client needs and market conditions.


Craig says, “With more and more workplaces shifting to remote and hybrid models, several of the core facets of the training process that were once pivotal to creating a positive workplace culture — such as icebreakers and team-building exercises — have changed dramatically or are no longer possible whatsoever. Although there are tremendous benefits to remote work, it also runs the risk of replacing the idea of the employee as a person with the idea of the employee as a body behind a computer screen. Business leaders must actively work to restore the human element to remote work.


Of course, managing people in a human-centric way has its challenges. It requires a significant investment of time and resources and a willingness to adapt to the needs and preferences of individual employees. “Remember, financial compensation is only one of the ways people feel valued for their work. Other forms of compensation include time off, self-expression, leadership, and the ability to help others. No single form of compensation is the magic key to happiness, but offering a combination of them will best set employees up to feel legitimately valued within the organization. Furthermore, business leaders should not be afraid to adapt to the changing needs of individuals so long as any changes made are fair and reasonable,” says Craig. However, for companies like Cyberbacker committed to building a sustainable and successful business over the long term, this investment is more than worth it. By treating cyberbackers as valued partners rather than disposable assets, Cyberbacker created a culture of innovation, collaboration, and excellence, which benefits everyone involved.


Cyberbacker continuously invests in the development and well-being of its cyberbackers and maintains a loyal and motivated workforce. The company has diverse talents and skills with a sustainable and successful partnership with businesses and entrepreneurs. Cyberbacker allowed a significant investment of time and resources to experience the benefits of this approach because this should be a top priority for a company that wants to stay ahead of the competition. To do that, you are to take care of your people just like how Cyberbacker takes care of its cyberbackers.

“If business leaders realize one thing, it should be that employees want nothing more than to feel valued.” – Craig Goodlife


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